I was a volunteer tour guide at the University of Minnesota all four years of college…the kind that walk backwards for 90 minutes highlighting campus classrooms, residence halls, opportunities and extracurriculars. We met each Tuesday night to learn the facts and folklore of our beloved campus. And it was my pleasure to (attempt to) inspire high school students and educate their parents about the U in their pursuit of higher education. Today, we had the first Admissions Ambassadors Alumni Reunion. In many ways, all those campus tours prepared me for a career in PR and communications. After all, at the very basics, it’s about knowing your audience and storytelling, whether it’s a good, service or an experience.